The Digital Entrepreneur
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How to 5X your Leads, Clients, and Profits with an Online Sales Funnel

group of people standing single file facing forward

Hello and welcome to The Digital Entrepreneur! We’re here to help you reach your dream customers online more effectively than ever before.

Creating an online sales funnel is a great way to get a lot more leads, sales, and new clients on autopilot. (Keep reading to find out how to get your free sales funnel.)

Nowadays, it doesn’t matter if you make money online, or if you have a physical shop or small office. In 2018, whether you’re a marketer, entrepreneur, author, coach, fitness instructor, real estate agent, or dentist – to compete, you MUST leverage the power of reaching your customers ONLINE.

Why? Well, ask yourself this, “Where are your dream customers hanging out?”

Chances are, they spend most of their time on social media platforms, such as Facebook, Twitter, Pinterest, Snapchat, Reddit, Google+, etc. However, you don’t have to be a social media guru to attract their attention.

All you have to do is offer them something of value (discussed later) and send them to your online sales funnel. The following business niches can benefit immensely from having said sales funnel in place:

✅ Internet Marketers
✅ Digital Entrepreneurs
✅ Facebook Ad Agency Owners
✅ E-comm Product Sellers
✅ Authors & Speakers
✅ Business Coaches
✅ Fitness Instructors
✅ Real Estate Agents
✅ Health Practitioners
✅ Chiropractors & Therapists
✅ Dentists
✅ Event Planners
✅ Restaurant Owners
✅ Bar/Nightclub Owners
✅ Any other niches that rely on Leads & Clients

Whats Exactly is a Sales Funnel?

yellow post it with hand-drawn sales funnelA sales funnel is a series of steps that turns your potential customer into a paying client. It walks them through the sale online, just like you would in person.

It takes a person from being a random web surfer to becoming a lead, then a prospect, and finally a paying customer. A sales funnel is helping you sell your product or service 24/7, even while you’re sleeping.

If done right, it is possible to set up a truly automated sales funnel, where after the initial setup period, the funnel functions practically hands-off. This gives you time to work “on” your business instead of working “in” your business. Wouldn’t it be great to have your leads come in daily on autopilot?

Sales Funnel vs. Website

Let us take a closer look at a sales funnel and exactly how it functions to grow your business. Chances are, you already have a website, and it probably looks something like this:

screenshot of website with woman's face and red arrows

The red arrows and circles above represent all the possible places where a visitor can click, once he or she ends up on your website. I think you can see that it’s VERY easy for a person to get distracted on a typical website with a myriad of links and tabs.

Keep in mind, that the average adult attention span today is only 8 seconds long. Also, a typical home page is NOT designed to collect leads, and that’s something very crucial, as you’ll see in a moment…

Your website does have a purpose though. It’s great for someone who ALREADY KNOWS about your business and wants to learn more. (They heard about you through word-of-mouth, a referral, or they found you on Google). Your website can serve as your “business card,” so no need to throw the baby out with the bathwater.

However, when you are trying to get BRAND NEW clients online, who are unaware of your product or service, and you want to get NEW leads daily, you need a dedicated sales funnel that is designed to collect people’s information and turn them into leadsprospects, and sales.

Sales Funnel – Step 1: “Landing Page”

Now, let’s take a look at a simple online sales funnel that we created for one of our marketing clients, (a local chiropractor/owner). Don’t be fooled by it’s simplicity, it outperformed a conventional website in every single test we ran. This funnel has 2 parts, the first of which is called a Landing Page, the page a website visitor first “lands” on.

chiropractor with patient in background

A successful landing page should accomplish several things. First, it should provide something of VALUE to a customer, in exchange for their personal info (name, email, phone number). In this case, it’s a $25 voucher for a 1-hour initial examination with a chiropractor. An initial examination can be anywhere from $50 to $200 and for someone who is having pain, $25 sounds like quite the bargain.

Second, a successful landing page should really only have ONE place for the visitor to click, or one option for them to take. In this case, the option is to click, “YES, GIVE ME MY VOUCHER.” The only other option the visitor has, is to close the browser window entirely. Now just for fun, let’s compare this to the typical website we saw above:

picture comparing two websites side by side

Take a look at the red arrows once again. Did you just have a “eureka” moment!? Do you see just how much MORE effective a sales funnel is at “funneling” the person to click where you want them to? If someone arrives to your site from Facebook, or another social media platform via an ad, which site do you think will be more effective at keeping their attention long enough to become a lead?

Next, what happens when someone clicks on the green “YES, GIVE ME MY VOUCHER” button? A simple input form pops up, prompting the user to enter their information. This is where the magic happens and a website visitor get converted into a lead. The input form looks like this:

input form example

In order to receive the $25 voucher, the person has to enter their full name, email address, and phone number. Once they do, they receive an automated “welcome email” with the voucher picture attachment, and more importantly, they now become your lead and their info is sent directly to your phone. At this point, you or your staff can email them directly or call them to book an appointment.

Sales Funnel – Step 2: “Thank-You Page”

So your funnel visitor just became a lead, and now you have all their precious information. My precious! Now you have a chance to gently entice your lead to follow through and book an appointment. This is done with a Thank-You Page, a page that a visitor lands on AFTER they have filled out the input form.

screenshot of website thank you page

At this point, you can offer them a further discount (or freebie) if they act NOW, or within a certain time period. In this case, we got our client to make a 1+1 offer with a free visit for a family member or friend. There’s also a countdown timer to create a feeling of urgency and to entice the prospect to act ASAP.

Notice that there are also “call” and “email” buttons, for the leads who are proactive, and want to contact you themselves to book an appointment right away. For the rest, you have all their personal information and can email or call them when you so desire. A good rule of thumb is to call a lead within 15 minutes of them entering their information (unless of course it’s the middle of the night!)

[This exact 2-step Sales Funnel can now be yours for free. It can be found at the end of this article.]

clickfunnels button - free membership

A Sales Funnel for Every Business Type

So far in this article we have explored an online sales funnel for one type of business – a small chiropractic clinic where the healthcare provider is also the owner/operator. But can we successfully apply the same sales funnel concepts to other types of businesses as well? You betcha! Let’s take a look…

Fitness Instructor/Coach Funnel:

screenshot of landing page promoting fitness and pilates

picture of fitness gift cardThis is the same type of simple-yet-powerful 2-step online sales funnel we saw before. This time the input form is embedded right into the landing page.

Here, in exchange for a person’s personal info, we are offering a free gift card for a 30-minute pilates training session.

Similar to the $25 chiropractic voucher, the free 30-minute pilates training session is the “something of value” that would entice a person to part with their name, email, and phone number in exchange for. This is our special offer.

The second page of this funnel, the thank-you page, simply thanks the person for registering and lets them know that a copy of their gift card is on its way to their inbox. It also provides call-to-action buttons (call now/send email) and a similar 1+1 offer for a friend or family member if booked within 24 hours.

Real Estate Funnel:

screenshot of real estate landing page with modern home in background

Same sales funnel concept here. For our real estate client’s special offer we decided to offer a free market report, which is a 5-page PDF outlining this month’s real estate trends and prices in New York. Here is another variation (A/B Test) of the same funnel:

screenshot of real estate landing page with houses in backgroundThe two real estate landing pages are very similar, except for the background home pictures, and the input form embedded into the second landing page. A person who is looking to buy or sell a home will want to read a report of this month’s real estate trends in their area. Parting with their name, email, and phone number is a small price to pay!

Please don’t feel that you must ALWAYS offer a Market Report as your special offer if you’re a realtor. Try getting creative. A realtor can offer other things, for example a “List of Homes for Sale Under $X in Y Area.” This would be a great special offer that would entice someone looking to buy/sell a home to visit your sales funnel and get this list in exchange for their details.

clickfunnels button - free membership

In case you are burning with curiosity, the “thank-you page” (the page AFTER a person enters their info) for our real estate funnel looks like this:

screenshot of real estate web page

On this thank-you page, the person is able to access their free real estate market report and also receive a free 15-minute consultation. This is a great way for a real estate agent to get new clients. The thank-you page is also a great place for a realtor to promote themselves and their services. Take a look:

The Power of the FREE/CHEAP “Special Offer”

So far we have taken a look at 3 different sales funnels with 3 special offers:

In fact, almost EVERY single type of product or service-based business out there can use this simple 2-step sales funnel that collects leads. All you have to do is think of something of VALUE that would make a person want to visit your site, and enter their personal details in exchange for. This is your special offer.

The special offer (also called “bait” or “lead magnet” by marketers) is the cornerstone of your funnel. This is a free or low-cost offer which you advertise online and use to bring visitors into your sales funnel.

clickfunnels button - free membership

When creating your special offer, please don’t be scared to give your services or products away for cheap (under $30) or even FREE (free works best actually). Now, you may wonder, how is my business ever going to make money by giving away such discounted or even FREE services and products!?

By making your introductory (“front-end”) product or service, which brings a person into your sales funnel, free or cheap, you are MAXIMIZING the number of people that enter your funnel. After you provide awesome value for free/cheap on the initial product (special offer), your customers will be MUCH more receptive to buying your more expensive and more valuable products and being upsold.

value ladder infographic

Taken from “DotCom Secrets” by Russell Brunson

This concept is called a Value Ladder and a lot of businesses struggle to understand and implement it (that’s why most struggle with leads and profits as well)…

A value ladder is simply 3 or more products that your business offers, each with a different price point and value to the customer.

For example, if a dentist offers a “free teeth cleaning,” as his special offer, he will NOT lose money. On the contrary, he will make tons of money from the patients who also need teeth whitening, retainers, and cosmetic surgery. Your job is to seamlessly guide your customers up the value ladder, providing services with more value at each step, which your client is more than happy to pay more money for.

The concept of the value ladder is taken from “DotCom Secrets,” a brilliant book by Russell Brunson, one of the most innovative digital marketers of our time. We would highly recommend it to anyone who wants to take their business to another level. (You can get a FREE copy of DotCom Secrets here.)

Where to Get Simple Pre-Made Sales Funnels

Chances are, you are not a programmer or coder and when you wanted to get your business website done professionally, you hired a person or company to do it for you. It probably cost you from several hundred to several thousand dollars.

We are not programmers either, nor are we very tech-savvy. So in order to create effective sales funnels for our marketing clients, we knew we needed to get our hands on an easy-to-use software that could create sales funnels with the least amount of technical expertise on our part. Enter ClickFunnels!

ClickFunnels Logo

ClickFunnels is an easy-to-use, fun, and user-friendly sales funnel builder. It lets you select from a variety of pre-made templates of landing and thank-you pages.

Then you can simply drag-and-drop and rearrange the different elements with your mouse. You can easily add text, images, videos, input forms, countdown timers, buttons, social media icons, and a ton of other cool features. Here are examples of some of the pre-made templates ClickFunnels offers:

ClickFunnels software example 1ClickFunnels software example 2ClickFunnels software example 3

All 3 of the sales funnels featured in this article (healthcare funnel, real estate, and fitness niche) were created using ClickFunnels, each under 30 minutes. We used pre-made sales funnel templates and simply changed the images and added text. (Keep reading to get your free funnel!)

clickfunnels button - free membership

For the chiropractor’s funnel,  we used the “Big Blur Optin” template. We literally just changed the background picture of the people jumping and replaced it with a chiropractic image. Then we filled the text in with relevant information, added a map, and instead of having the input form embedded into
the landing page, we made a “pop-up” input form. All this took about 20 minutes. Easy-peasy!

ClickFunnels software example 4

Changing things around in the ClickFunnels builder is super easy! You just click on each element to make the necessary changes and adjustments that you need. Again, everything is drag-and-drop and mouse click based. You are not required to have any coding or programming knowledge.

ClickFunnels software example 5

Changing the font color to yellow in the ClickFunnels page editor

ClickFunnels Review & Cool Features

ClickFunnels BuilderCreate your entire sales funnel in real-time as you edit each page with a few clicks of the mouse in the easy-to-use ClickFunnels editor
Sales Funnel TemplatesDozens of ready-to-go funnel templates to choose from (sales funnels, lead-gen funnels, membership site funnels, webinar funnels, e-comm funnels, etc.)
ActioneticsThis is the in-house ClickFunnels marketing automation tool: email auto-responder, list builder, SMTP, and much more
BackpackAn affiliate marketing tool. If your business relies on affiliates, you can manage affiliate sales, conversions, and all your stats in one place
Free Domain & HostingNo need to buy a domain and hosting packages with 3rd-party providers. ClickFunnels will provide you with a unique domain of your choice and host your websites for free
Third-Party IntegrationsClickFunnels allows integrations with dozens of third-party software APIs: MailChimp, Aweber, Facebook, InfusionSoft, Hubspot, Kajabi, Mad Mimi, Shopify, Salesforce, WebinarJam, Zapier, Zoom, and lots more
A/B TestingAll funnel pages come with built in Split-Testing capabilities. Send half your visitors to one page and half to a different version to see which gets better results
WordPress PluginGot a WordPress site already? No problem! With the ClickFunnels WordPress Plugin you can connect your CF funnel pages to your WP site
24/7 SupportClickFunnels support is famous for being helpful, speedy, and understanding. All support staff are also funnel experts and funnel "hackers"
14-Day Free TrialTry ClickFunnels risk-free for 2 weeks. Full money-back guarantee if you're not 100% satisfied. Cancel, upgrade/downgrade anytime

clickfunnels button - free membership

ClickFunnels Pricing and Packages

There are 2 pricing plans. The regular (startup) ClickFunnels package costs $97 per month. Yes, $97 is not super-cheap, but for all the features and capabilities, it is definitely worth it. If you are making at least $100 per month in sales, which your online sales funnel will help you do, it’s a no-brainer.

The other, more pricier plan, is the Etison Suite, which costs $297 per month. This gives you all of ClickFunnels, as well as Actionetics and Backpack. As mentioned earlier, Actionetics is a marketing automation and email auto-responder tool, and Backpack is for those that employ affiliates for their business. Here is a quick breakdown of each plan:

clickfunnels pricing table

As you can see, with the regular $97/month ClickFunnels plan, you will get:

  • 20 Funnels
  • 100 Pages
  • 20,000 Monthly Visitors
  • 3 Custom Domains

The regular $97/month plan also includes:

  • The ClickFunnels Website Builder
  • Dozens of Funnel Templates
  • Free Domains & Hosting
  • Third-Party Integrations
  • Email Auto-Responder Integration
  • Payment Gateway Integration
  • A/B Testing Capabilities
  • 24/7 Support
  • 14-Day Free Trial

clickfunnels button - free membership

While the regular plan gives you 20 funnels, 100 pages, 20,000 monthly visitors, and 3 custom domains, with the $297/month Etison Suite plan, everything is unlimited. So which one is right for you? It all depends on your business and personal needs.

If you are an internet marketer with a small ads agency, and you run Facebook Ads for multiple clients and create all your clients’ funnels, then the $297/month Etison Suite package makes sense for you. (By the way, running Facebook Ads for others is a great way to make money online. Stay tuned on how to run your own Facebook Ads Agency in an upcoming article).

However, if you own and operate a small business, or you are a digital entrepreneur with an awesome idea, or a real estate agent, coach, or healthcare professional simply looking to get new leads, then the regular $97/month ClickFunnels package with 20 funnels is plenty for you!

Free Bonus Funnel from The Digital Entrepreneur

Congrats on making it this far! By now you are probably a sales funnel expert (at least in theory) and you’d like to put everything you learned in practice. To help you get started, we’d like to give you, for FREE, the main sales funnel featured in this article:

free funnel button

This 2-step funnel will work for lots of different business niches, both online and offline. All you have to do, is change the background image, edit the copy (text), and add your own special offer that matches your industry. This funnel can successfully be used to get more leads, sales, and new clients by:

☑ Internet Marketers
☑ Digital Entrepreneurs
☑ Facebook Ad Agency Owners
☑ E-comm Product Sellers
☑ Authors & Speakers
☑ Business Coaches
☑ Fitness Instructors
☑ Real Estate Agents
☑ Health Practitioners
☑ Chiropractors & Therapists
☑ Dentists
☑ Event Planners
☑ Restaurant Owners
☑ Bar/Nightclub Owners
☑ Any other niches that rely on Leads & Clients

Also, if you don’t have ClickFunnels yet, what are you waiting for!? Here is your 14-Day Free Trial:

ClickFunnels Logo

ClickFunnels Button

Enjoy your free funnel and stay tuned for the next article about improving your business, making more money online, and being a digital entrepreneur!

Yours truly,

The Digital Entrepreneur,

“Helping you quit your 9-5 and work from anywhere in the world.”

PS. > For any questions, feel free to contact us here.